Just so you know...
When values are identified, they can be used to identify performance measures that help teams choose among competing alternatives
For example, if you value being environmentally friendly, you might choose a hybrid vehicle, that offers better gas mileage, over a regular vehicle.
VM gets mentioned in Enbridge's 2020 Innovation Report. Please read more on their external website.
https://www.enbridge.com/reports/2020-innovation-report/new-ways-of-working